Iceland Travel Assistance runs several Tourist Information Centres in Reykjavík Area and is a comprehensive booking service for the entire Icelandic Travel Industry. ITA is also a fully licensed travel agency and we can take care of; Group arrangements, FIT's and VIP's travelers. Services we provide is: Currency Exchange service, Souvenir Shops and Luggage Storage.

Tailor made tours in Iceland

Iceland Travel Assistance's goals are to offer a comprehensive service to foreign travellers, in order to make their stay an enjoyable and memorable experience. We offer free booking service to groups of any size. For example, we plan honeymoons, family trips, road trips and school trips just to mention a few. 

Since we work with a variety of different tour operators, we are able to collect the best in one place and keep your tour planning simple and easy. We will reply with a suggested itinerary. Together, via e-mail, we will build your perfect itinerary. When you are happy with the schedule we prepare the bookings for you and send you a payment link.

Once you arrive in Iceland, you can always visit our service desks if you have any further questions or if you need assistance.

How to contact us or book tours:

  • You can book your tours through the website
  • Send us an email - info@ita.is
  • Call us at +354 570 7700


We are located at:

  • Grófin 1, 101 Reykjavík
  • Radisson Blu Saga, Hagatorg, 107 Reykjavík
  • Radisson Blu 1919, Pósthússtræti, 101 Reykjavík
  • BSÍ Bus Terminal, Vatnsmýrarvegur, 101 Reykjavík
  • Inspired by Iceland, Bankastræti, 101 Reykjavík
  • Alda Hotel, Laugavegur, 101 Reykjavík

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